As UK sponsorship lead for Toyota in the UK, Tom has been responsible for the development and execution the local strategy which will see Toyota communicate the vision for the future of its business through its partnerships with the Olympic and Paralympic Games. As the brand transitions from an automotive manufacturer to a mobility company, the upcoming ‘home’ Games is a critical point in the evolution and a unique opportunity to signal this ambition at scale. Part of this strategy has been to develop UK-wide ‘legacy’ projects, which utilise participation as a means of developing a lasting societal legacy for Toyota’s investment in the Games and reinvigorating the Toyota brand.
Prior to joining Toyota, Tom was Senior Strategist at Synergy (now Engine Sport) within their consultancy practice, working with brands such as Martini, BMW, SKY and RBS. In 2017, he was named as one of 30 NextGen industry leaders under the age of 30 by Sport Industry Group.