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Name
Sandra Greer
Title
Insight Director, MKTG
Bio
Sandra Greer is the Insight Director at MKTG the specialist lifestyle agency of Dentsu Aegis Network. Supporting the team and working directly with clients focusing on insight, strategic planning, evaluation and performance measurement. The planning process works from Objectives through to Performance with the emphasis on an understanding of audiences, lifestyles and the buying journey to help build the core strategic approach.
Sandra has extensive experience of the sports and entertainment industry and develops inspirational evaluation tools and services to provide an integrated offering to clients within the MKTG group and externally.
Sandra has extensive experience of the sports and entertainment industry and develops inspirational evaluation tools and services to provide an integrated offering to clients within the MKTG group and externally.
