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About
In this session the regional insights team from Mars Snacking will outline how they unlocked more value from their syndicated data by challenging the legacy ways of working.
Key takeaways:
- How to confront the challenge of fragmented data.
- How to maximize the value of your investment in syndicated data.
- How to reduce data complexity.
Featured Presenters
Business Intelligence Director, Mars Snacking
Bev is currently the Mars Snacking business intelligence director, with 20 years of experience in market research on both the client and agency side. She is passionate about making data and insights more easily accessible, in service of faster, better, data-driven decision-making.
Syndicated Data Lead, Mars Snacking
Kate is a syndicated data lead at Mars Snacking Europe, driving ROI from syndicated data and overseeing data governance and acquisition strategy across 35+ countries. Previously, she headed up the business intelligence function at Ferrero Central Eurasia, leading research and advanced analytics for 11+ countries. Before that, she spent almost 10 years at NIQ in various regional and local analytical and commercial roles. Kate is passionate about data-driven decision-making and empowering businesses through strategic insights.
