Kate is a syndicated data lead at Mars Snacking Europe, driving ROI from syndicated data and overseeing data governance and acquisition strategy across 35+ countries. Previously, she headed up the business intelligence function at Ferrero Central Eurasia, leading research and advanced analytics for 11+ countries. Before that, she spent almost 10 years at NIQ in various regional and local analytical and commercial roles. Kate is passionate about data-driven decision-making and empowering businesses through strategic insights.