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About
The richest insights often emerge when respondents feel safe enough to speak freely – and that’s where AI moderation can make a real difference.
This session explores how AI moderation is enabling more natural, empathetic conversations in qualitative research. By adapting in real time and responding with sensitivity, AI helps create space for consumers to open up, especially on emotionally charged topics they might otherwise hesitate to discuss.
We’ll unpack how this leads to richer, more unfiltered truths and why that matters for researchers trying to get closer to the realities of human behavior.
Featured Presenters
Co-founder and head of innovation, BoltChatAI
Ester Marchetti, co-founder and head of innovation at BoltChatAI, has 20 years of experience in the insights industry, spanning both client and agency sides.
At Unilever and Reckitt, she drove innovation by turning consumer insights into meaningful strategies, using her deep understanding of data and business needs to help global FMCG brands accelerate growth.
Now at BoltChatAI, Ester is transforming market research through AI-driven methodologies that redefine how brands engage with consumers and generate real-time, high-quality insights at scale. A passionate advocate for the intersection of AI and human understanding, she is leading the charge to make research smarter, faster and more accessible.
At Unilever and Reckitt, she drove innovation by turning consumer insights into meaningful strategies, using her deep understanding of data and business needs to help global FMCG brands accelerate growth.
Now at BoltChatAI, Ester is transforming market research through AI-driven methodologies that redefine how brands engage with consumers and generate real-time, high-quality insights at scale. A passionate advocate for the intersection of AI and human understanding, she is leading the charge to make research smarter, faster and more accessible.
Chief strategy officer, Human Dot Plus
Strategist and choreographer aiming to impact people's lives through creatively-led and strategically-rooted ideas.
