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About
Explore the ways heritage brands can make a costly misstep when focusing on the wrong KPIs.
Key takeaways:
- Gain empathy and excitement to embrace the wonderful equity of heritage brands.
- Understand where missteps can happen even with the best of intentions.
- Develop confidence in driving the growth of your brands.
Featured Presenters
Head of North America Insights, Kraft Heinz
Douglas Healy is the head of North America Insights at Kraft Heinz.
Director, Consumer Insights and Strategy, Kraft Heinz
Lindsay is a lover of numbers and psychology, a nerd for understanding consumer behavior and a brand strategist at heart. She started her career at Nielsen supporting P&G’s beauty care brands before making the jump to the client side where she spent 10 years at PepsiCo building out her insights toolbox across Gatorade, Chewy, Cap’n Crunch and more! From there she spent two years with Tyson Foods leading amazing brands like Hillshire Farms, Ball Park and Jimmy Dean. Most recently she leads insights for Kraft Heinz’s Taste Elevation Brands including Heinz, Kraft, Philadelphia, Classico and more.
