Director, Consumer Insights and Strategy, Kraft Heinz
Bio
Lindsay is a lover of numbers and psychology, a nerd for understanding consumer behavior and a brand strategist at heart. She started her career at Nielsen supporting P&G’s beauty care brands before making the jump to the client side where she spent 10 years at PepsiCo building out her insights toolbox across Gatorade, Chewy, Cap’n Crunch and more! From there she spent two years with Tyson Foods leading amazing brands like Hillshire Farms, Ball Park and Jimmy Dean. Most recently she leads insights for Kraft Heinz’s Taste Elevation Brands including Heinz, Kraft, Philadelphia, Classico and more.