Smartegies - SmartSKILLS
Upcoming
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Wednesday, February 18, 2026 · 12:00 PM ESTMost AEC firms think of branding as a visual exercise.
The most successful firms understand it as an economic one.
In professional services, your brand is not your logo, your website, or your color palette. It’s the perception that shapes trust,... -
Wednesday, March 18, 2026 · 12:00 PM EDTIf your internal teams are not aligned, your external visibility will never be credible.
In AEC firms, communication breakdowns rarely look like marketing problems. They show up as confused proposals, inconsistent client experiences, disengaged t... -
Wednesday, April 15, 2026 · 12:00 PM EDTMost AEC firms aren’t struggling because they lack activity. They’re struggling because their effort is spread across the wrong opportunities.
Account-Based Marketing flips the traditional AEC growth model on its head. Instead of chasing volume, ... -
Wednesday, May 20, 2026 · 12:00 PM EDTBy the time an RFQ hits the street, your buyers have already formed an opinion about your firm.
Digital is where that opinion is shaped.
This SmartSKILLS session breaks down how digital marketing actually works in the AEC industry and why it pla... -
Wednesday, June 17, 2026 · 12:00 PM EDTDigital strategy doesn’t fail because the plan was wrong. It fails when teams stop paying attention to the right signals.
Too many AEC firms launch campaigns, review reports, and move on without fully understanding what the data is telling them o... -
Wednesday, July 15, 2026 · 12:00 PM EDTMost AEC firms aren’t short on marketing activity. They’re juggling business development, pursuits, thought leadership, recruiting, client communications, and internal demands all at once.
What’s hard is understanding where paid digital fits insi... -
Wednesday, August 19, 2026 · 12:00 PM EDTMost AEC proposals check all the boxes.
That’s exactly why they lose.
In today’s competitive AEC environment, technical competence is assumed. Selection committees aren’t looking for firms that can simply follow instructions - they’re looking fo... -
Wednesday, September 16, 2026 · 12:00 PM EDTInterviews are rarely lost on technical capability.
They’re lost when the room doesn’t feel confident choosing you.
In today’s AEC environment, selection committees assume every shortlisted team is qualified. What separates the winner is not the... -
Wednesday, October 21, 2026 · 12:00 PM EDTYour firm already creates some of its most valuable company intelligence when the stakes are highest.
Proposals, interviews, and project narratives capture how you solve problems, how clients see you, what differentiates you, and where your real ... -
Wednesday, November 18, 2026 · 12:00 PM ESTYou can’t grow faster than your ability to attract and retain the right people.
In today’s AEC market, talent is no longer just a staffing issue. It directly impacts your firm’s ability to win work, deliver projects, and maintain client trust. Em...
On-demand
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Wednesday, January 21, 2026 · 12:00 PM ESTGive your profile purpose. Use your presence to build pipeline.
AEC business development has changed—and LinkedIn is no longer optional. Whether you’re chasing public contracts or cultivating private clients, your digital presence is part of the ... -
Thursday, November 20, 2025 · 12:00 PM ESTSmartSKILLS™ Live: Multichannel Marketing for AEC — Presented with Mailchimp
In an industry built on relationships, visibility is everything — but many AEC firms are relying on disconnected efforts that don’t work together.
Your business develo... -
Wednesday, October 15, 2025 · 12:00 PM EDTThe way AEC firms allocate marketing and business development dollars is changing, and 2026 will require new line items that most firms haven’t planned for yet. From AI-powered tools and digital platforms to training the next generation of seller-...
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Wednesday, September 24, 2025 · 12:00 PM EDTHow to Build a Smarter Pursuit Strategy
Most AEC firms say they do “targeted marketing.” However, few are doing Account-Based Marketing, and even fewer are doing it well.
In this SmartSKILLS™ session, we’re breaking down what ABM really is, wh... -
Wednesday, August 20, 2025 · 12:00 PM EDTHow to Stand Out When Everyone's Qualified and Has Relationships
When the shortlist hits, you're no longer competing on qualifications; you’re competing on clarity, chemistry, and connection. And the firms that win? They know how to deliver a sto... -
Wednesday, July 30, 2025 · 12:00 PM EDTSmartSKILLS ™ is your inside look at the real strategies, tools, and frameworks we’ve used to help more than 300 AEC and CRE firms grow.
No recycled webinars. No generic advice.Just the practical know-how we use every day — with results to back ...
