Recorded
Wednesday, September 24, 2025 · 12:00 p.m.
SmartSKILLS: ABM for AEC Firms
Recorded
Wednesday, September 24, 2025 · 12:00 p.m.
ABOUT THIS WEBINAR
How to Build a Smarter Pursuit Strategy
Most AEC firms say they do “targeted marketing.” However, few are doing Account-Based Marketing, and even fewer are doing it well.
In this SmartSKILLS™ session, we’re breaking down what ABM really is, why it works in the AEC industry, and how to align your efforts across marketing, BD, and operations to drive growth. You’ll learn how Smartegies builds ABM strategies that move the needle from identifying high-value targets to executing campaigns that convert.
This is not about buying software or hiring influencers. This is about focus. About putting your time, your team, and your dollars toward the prospects and clients that matter most and tracking real return.
This class is for AEC marketers, seller-doers, and firm leaders who are tired of the “random acts of marketing” and want a smarter way to grow. Whether your goal is to win more of the right work, cross-sell to existing clients, or make better use of limited BD resources, this session will give you the playbook.
Because in today’s market, chasing everything means winning nothing. ABM helps you choose what matters—and win it.
AGENDA
What ABM looks like in the AEC context (beyond the buzzwords)
How to prioritize high-value targets and expand share of wallet
Aligning your BD, marketing, and operations teams around a shared pursuit plan
Examples of successful ABM strategies in action—from public sector wins to private development growth
How to measure success without overcomplicating it
ADDITIONAL INFO
When:
Wednesday, September 24, 2025 · 12:00 p.m.
Eastern Time (US & Canada)
Katie Cash is a Senior Vice President at Smartegies, where she leads growth strategies for AEC firms nationwide. Since joining the firm in 2011, she has guided a wide range of architecture, engineering, and construction clients through strategic...
Donna Graybill is a Marketing Strategist at Smartegies, known for blending strong writing with sharp strategy and a storyteller’s instinct for what moves the needle. With a background in public relations and deep experience in the AEC industry,...
For Principals Who Want Results.
For Marketers Who Want to Win.
AEC marketing has changed more in the last 3 years than in the previous 30.
Firms that keep relying on outdated tactics or under-trained teams are falling behind — fast.
Whether you’re onboarding new hires or upskilling experienced marketers, SmartSKILLS™ is the training series built for the way AEC firms grow today: faster, leaner, and with far more pressure to prove value.