In Part 6 of our ongoing webinar series, Suzy founder and CEO, Matt Britton, and entrepreneur and former NFL standout, Dhani Jones, will share real-time data and uncover insights on the latest shifts in sentiment and explore how instability in our nation is impacting consumer behavior.

The last few months have upended life in America. People have been plagued by uncertainty in virtually every part of their lives. Questioning all decisions, big and small, from whether it is safe to go to the grocery store to if they will have a job in the impending recession. The country is recognizing further instability as recent protests have shown. This week we will explore how this instability is impacting consumers and their relationship with brands.
  • Consumers' assessments of brand responses to current events.
  • How consumers expect to spend their time and money over the coming months.
  • How consumers are shifting their behavior as states begin to reopen in the wake of the COVID-19 crisis.
Founder & CEO, Suzy
Matt Britton is a prolific new media entrepreneur and America’s leading expert on the millennial generation, having consulted for over half of the Fortune 500 over the past two decades. Matt's unique ability to connect the dots between the new consumer culture of today and the business trends of tomorrow is what separates him and offers unique value for his clients.

Matt's bestselling book, titled YouthNation – which debuted at #1 on Amazon's business book list – has created the modern day roadmap for corporations large and small alike to approach a generation with power and influence unlike any other emerging demographic in history.

In 2002, Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees. Over the course of Matt’s 14-year career at MRY, the agency he founded helped prominent Global corporations including Microsoft, Procter & Gamble, Ford Motors, Visa, and Google develop innovative strategies and successfully launch products aimed at the Millennial Generation. In 2011, MRY was acquired by the Publicis Groupe.

In 2016, Matt joined CrowdTap® as CEO. a company he incubated and spun-off from MRY in 2011.

In 2017, Crowdtap® was renamed as: Suzy™. Through Suzy™, a consumer intelligence platform which is being touted as 'Siri for brands', Matt and his team are bringing the voice of real consumers directly to brands at scale and at the speed of culture. Suzy™ helps companies like Netflix, Coca-Cola, P&G, J&J, Citibank, Verizon, Nintendo, & Nestle, among others, validate critical assumptions so they can focus on creating compelling new products, developing effective marketing strategies, and validating direct offers that increase conversion, improve path-to-purchase and drive growth. Suzy™ has secured over $15 Million in Venture capital to date from investors that include The Foundry Group, Tribeca Venture Partners, fashion icon Kenneth Cole, & NBA star Kevin Durant.
Entrepreneur, Media Personality, Former NFL Player
Dhani is an entrepreneur, philanthropist, & NFL linebacker. His entrepreneurial spirit has continued to push him in new directions, as Jones currently serves as chairman of investment fund Qey Capital Partners, EVP at Rock Ventures and Founder of the Hillman Accelerator.
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