Very few SaaS businesses get anywhere close to $100M ARR without a stellar Partnerships team at the heart of their growth strategy. And yet very few start-ups seem to have the faintest idea how to set this up correctly.
In this episode of Pete Digs Deep, we bring together three of the most successful Partnerships & Alliances experts from both sides of the pond to reveal the secrets they deploy to pump-prime their partner programs for success.
How to design partner programs for scale
Why internal buy in is as important as external outreach
How to architect a partnerships ecosystem
Why partner driven growth is more efficient than demand gen or outbound
How to choose, prioritise & incentivise partnerse and measuring success, attribution & influence
Pete Crosby is a Non-Executive Director at Kluster－ a computer software company which enables world-class revenue reporting and forecasting for SaaS & Tech businesses. He just also happens to be Chair at the Manchester Revenue Collective, Founding...
Author 'The Partnership Principle' and VP EMEA Partnerships, Signavio
Matt Bray has worked in partnerships for 20+ years and is an international speaker and author. He has had a career in Strategic Alliances & Channel Management across Salesforce and Business Travel ecosystems. He was a co-founding member of both...
Emily is an experienced Partnerships Director with a demonstrated history of 10 years across research, sales and partnerships. Industry verticals include eCommerce, retail, finance and online travel at SaaS start-ups and scale-ups.
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