AI is reshaping how research teams analyze and deliver insights but where does it create the most value in qualitative work? In this session, Jack Bowen (CEO, CoLoop) and Andrew Dare (group CTO, STRAT7) share practical lessons learned from completing over 50 research projects across industries using CoLoop. They’ll discuss what has changed in the day-to-day of analysis, how teams are balancing speed with depth and where human interpretation still leads the way. Attendees will get a transparent view into what works, what to watch out for and how to integrate AI tools effectively to enhance collaboration, accuracy and impact.
Key takeaways:
• How to integrate AI into qualitative research workflows effectively.
• Where AI adds the most value – and where it doesn’t.
• Practical examples of faster, deeper and more actionable insights.
• Key lessons and best practices for scaling qualitative analysis.
