Survey fraud is everywhere – and getting smarter. But cracking down too hard risks punishing the very people you want to hear from. How do you strike the balance between fraud-proof data and a respondent experience that feels fair and respectful?
In this session, Toluna’s global head of quality and junior associate director will lift the lid on the tricks fraudsters use, the pitfalls of heavy-handed in-survey fraud screening and how smarter survey design can outwit bad actors while keeping genuine respondents engaged. Expect practical examples, a few surprises and plenty of inspiration to rethink how you build your next survey.
You’ll learn:
• Why conventional fraud checks often backfire – and what to do instead.
• How to design surveys that deter bots without frustrating genuine respondents.
• Practical tips you can apply immediately to improve data integrity.
