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Name
Yosra Ahmed
Title
Junior Associate Director, Toluna
Bio
Yosra is a senior research manager with eight years of market research experience in both DACH and Middle East regions. She has led research for global brands with extensive knowledge in general and cross-country brand health tracking as well as campaign evaluations and copy testing. With a strong background in consumer behavior and psychology, she is skilled in data analysis, uncovering consumer trends and driving strategic decisions for global brands.