The insights landscape is transforming dramatically. What was once as straightforward as having a handful of trusted agency partners has exploded into an ecosystem of over 600 (according to UI’s 2024 Tools Map) research platforms, each promising to revolutionize how you gather consumer understanding.
For insights leaders, this abundance of choice presents both unprecedented opportunity and paralyzing complexity. How can we balance budget, rigor and client value?
In this 30-minute session, you’ll discover how leading insights teams are cutting through the noise to orchestrate a bench of partners and solutions that span the full spectrum of research needs, elevating them from tactical executors to strategic business partners.
We’ll explore the evolution from traditional agency relationships to modern hybrid models that combine internal expertise, on-demand specialist networks and integrated platforms.
You’ll leave with:
~ audit strategies for optimizing your current stack and identifying gaps;
~ an evaluation and selection process with proven questions to cut through marketing promises;
~ a clearer picture of the research-tooling landscape, especially the under-discussed middle ground in between DIY and full-service options.
We’ll share real insights from industry leaders who’ve successfully navigated this transformation, including their biggest mistakes and breakthrough strategies.
