Liz White is managing director of Studio by buzzback, the first on-demand qual marketplace, connecting clients with a vetted network of moderators and best-in-class recruiting and fieldwork tools. With over 20 years of experience in insights and analytics, Liz previously led buzzback’s qualitative division, championing innovation and elevating the craft of qual. Today, she drives Studio’s strategic direction and growth and leads digital transformation and innovation at buzzback.