Donya Stubbs is a food scientist and a Certified Analytics & Insights Professional (CAIP) with 30 years of experience in sensory-based consumer product research and market research. Bringing the science and storytelling together, she helps clients translate insights into strategies that drive business success. Beyond her professional work, Donya has held leadership roles in several non-profits and is a member of ASTM International and ISO, where she contributes to research best practices. She is also an avid trail runner, weightlifter and softball player who competes in Hyrox.