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TikTok Creative That Works: Insights from EyeSee, 3M/Scotch Brite and TikTok

About This Webinar

Join us as we delve into the dynamic world of TikTok advertising through the lens of EyeSee's comprehensive study and collaborative insights. Led by Milica Kovac, researcher and global business development manager at EyeSee, this session promises valuable takeaways for marketers and brands alike.

We'll unveil the findings and recommendations from EyeSee’s comprehensive global TikTok study, "Behavioral Insights: TikTok Creative That Works," which analyzed nearly 60 video ads from 20 prominent brands. Moreover, discover key insights from our collaborative white paper, "TikTok First Content Guidance for Powerful Ads," developed in partnership with the TikTok insights team and Scotch Brite.

But this session isn't just about data – it's about perspective. Gain insights from two distinct angles: Rachael Rayan, TikTok's head of global and North American research and insights, will provide an insider's view on TikTok's dynamics, moderated by Nicole Tudosie. Following that, Marie Corcoran, global brand strategy and communication at 3M, will share how Scotch Brite leveraged TikTok effectively and their strategic communication approach.

Key takeaways:
• Understand TikTok's unique dynamics and how to harness its potential for ad success.
• Gain insights into effective communication strategies on TikTok, as demonstrated by Scotch Brite's success.
• Learn practical tips for crafting compelling TikTok content that resonates with your audience.

Featured Presenters
Webinar hosting presenter

Milica Kovac

Researcher and Global Business Development Manager, EyeSee
Milica Kovac is an accomplished researcher and global business development manager at EyeSee. With a rich background in consumer behavior and market insights, Kovac has spearheaded various projects aimed at uncovering consumer trends and preferences. Her strategic approach and expertise in data analysis have enabled her to forge successful collaborations and provide valuable insights to clients across industries and markets.
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Webinar hosting presenter

Rachael Rayan

Head of global and North American research and insights, TikTok
Rachael Rayan serves as the head of global and North American research and insights at TikTok. With a wealth of experience in digital marketing and consumer research, Rayan is responsible for providing valuable insights into TikTok's user behavior and trends. Her expertise helps brands navigate the ever-evolving landscape of social media advertising effectively.
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Webinar hosting presenter

Nicole Tudosie

Business Development Director, EyeSee
Nicole Tudosie is the business development director at EyeSee. With a background in business development and marketing, Tudosie plays a crucial role in driving partnerships and fostering growth opportunities for EyeSee. Her strategic mind-set and collaborative approach have contributed to the company's success in delivering innovative market research solutions to clients worldwide.
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Webinar hosting presenter

Marie Corcoran

Global Brand Strategy and Communication, 3M
Marie Corcoran holds the position of global brand strategy and communication at 3M. With extensive experience in brand management and communication strategies, Corcoran oversees 3M's global brand initiatives, ensuring alignment with the company's overarching goals. Her insights into effective branding and communication have helped 3M establish a strong presence in various markets worldwide.
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