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Name
Rachael Rayan
Title
Head of global and North American research and insights, TikTok
Bio
Rachael Rayan serves as the head of global and North American research and insights at TikTok. With a wealth of experience in digital marketing and consumer research, Rayan is responsible for providing valuable insights into TikTok's user behavior and trends. Her expertise helps brands navigate the ever-evolving landscape of social media advertising effectively.