A passionate student of human behavior, Erica comes to Voxpopme with over 20 years of market research experience in both quantitative and qualitative methods. She has worked with a variety of federal agencies, conducted public policy research for AARP and developed and managed the global brand tracking program at Under Armour. Most recently, she was head of full-service research at Qualtrics, where she worked with a variety of Fortune 500 companies.
Erica holds a BA in sociology from John Carroll University, an MA in criminology from the University of Maryland College Park and a JD from Georgetown University Law Center.