Coming changes to the environment will completely transform the premium drinks category – one of the most fragile luxury industries.
The quality of the product is so highly dependant on climate, soil, and water, that wine, champagne, and other premium drinks will be entirely altered.
In addition, cultural shifts like the growth of non-alcoholic drinks threaten to change the market beyond recognition. This webinar will look at why sustainability is non-negotiable for this category, what the key issues and challenges are – and the positive actions luxury business can take now.
Thu, Apr 21, 2022 · 15:00
Duration: 1 hour
Who can attend?Everyone
Please register for this Webinar to view the dial-in info.
Polly Hammond is a self-described black sheep marketer who spends her days desperately trying to drag traditional wine language, communication, and branding into the digital age. She is the founder and Managing Director of 5forests, a globally...
World-renowned atmospheric scientist and wine climatologist
A world-renowned atmospheric scientist and wine climatologist, Dr Gregory V. Jones has held research and teaching positions at the University of Virginia, Southern Oregon University, and most recently, Linfield University. For over twenty-five...
Dr Matthew Patel is the founder and CEO of Aspen Distillers, a premium spirit company headquartered in Aspen, Colorado. Aspen Distillers was founded in 2019 with a focus on developing premium spirits anchored by sustainable practices. The...
Diana Verde Nieto is the Co-Founder and CEO of Positive Luxury. The company supports luxury brands with expert advice, industry analysis and independent certification, keeping them at the forefront of the world’s rapid transition towards a...