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Name
Polly Hammond
Title
Founder & CEO, 5Forests
Bio
Polly Hammond is a self-described black sheep marketer who spends her days desperately trying to drag traditional wine language, communication, and branding into the digital age. She is the founder and Managing Director of 5forests, a globally recognized, award-winning digital marketing agency that helps wineries embrace the profitable way to transform to digital, from strategy to social to sales.
As the public face of 5forests, she splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today’s wine businesses. She’s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter.
Polly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with Behavioural Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands.
As the public face of 5forests, she splits her time between Barcelona, Auckland, and Napa, consulting, writing, and speaking about the trends that impact today’s wine businesses. She’s an advisor to New Zealand Trade & Enterprise, host of Uncorked with the Italian Wine Podcast, cohost of the Real Business of Wine with Robert Joseph, and, occasionally, a knitter.
Polly is a graduate of the University of Southern California, where she earned degrees in International Relations and French. Those studies led to a deep and abiding love affair with Behavioural Economics, and her wine work is based on insights into all the crazy and irrational reasons consumers engage with brands.
