• Media
Recorded

Avoid the Hype: Build Measurement that Drives Real Enterprise Value

Recorded
By Ovative Group (3.0 stars · 2 reviews )
ABOUT THIS WEBINAR
As consumers, we enjoy the convenience of connected experiences across channels, devices and locations. As businesses, we are challenged with organizing our marketing teams’ efforts to meet consumers where they are and we want to understand how the media investments we’re making impact the path to purchase. But are your marketing dollars actually driving enterprise-wide value?

During this webinar, Brandon Wishnow of Ovative Group and guest speaker Jim Nail of Forrester will cover current assumptions many have today about measurement practices and enterprise value. Brandon and Jim will discuss how these insights inspired action and results for various levels of stakeholders (C-Suite through Media Managers) at large organizations through real case study results.

  • Business & finance
  • Science & tech
ADDITIONAL INFO
  • Categories:
    • Business & finance
    • Science & tech
  • When: Central Time (US & Canada)
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Webinar ID: 008ab735ff53
  • Dial-in available? (listen only): Not available.
FEATURED PRESENTERS
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