Avoid the Hype: Build Measurement that Drives Real Enterprise Value
Recorded
Tuesday, June 26, 2018 · 2:00 p.m.
ABOUT THIS WEBINAR
As consumers, we enjoy the convenience of connected experiences across channels, devices and locations. As businesses, we are challenged with organizing our marketing teams’ efforts to meet consumers where they are and we want to understand how the media investments we’re making impact the path to purchase. But are your marketing dollars actually driving enterprise-wide value?
During this webinar, Brandon Wishnow of Ovative Group and guest speaker Jim Nail of Forrester will cover current assumptions many have today about measurement practices and enterprise value. Brandon and Jim will discuss how these insights inspired action and results for various levels of stakeholders (C-Suite through Media Managers) at large organizations through real case study results.
Business & finance
Science & tech
ADDITIONAL INFO
Categories:
Business & finance
Science & tech
When:
Tuesday, June 26, 2018 · 2:00 p.m.
Central Time (US & Canada)
Brandon heads up the Measurement & Activation team at Ovative Group. His cross-functional team, made up of strategy, technical, and analytics talent, is tasked with building and wielding Omni-channel and marketing measurement solutions that drive...
Jim Nail is a principal analyst at Forrester Research serving B2C marketers. He leads Forrester's coverage of the data-driven buying of television and video ads, marketing measurement platforms and services, new marketing frameworks for the “post...