Join us for a short webinar which will provide an overview of how Town and City Gift Card programmes work.
Find out from Cambridge BID why they worked with Miconex to implement a Mastercard Gift Card programme. How did Cambridge BID manage to get over 200 different businesses involved in the programme within 2 months?
What have been the successes and challenges to date?
How do they plan to use this programme to engage consumers and businesses across the city?
About town and city gift cards:
Shopping local makes you feel good. You are part of a community, you get to know the local business owners and you often find that it can be cheaper than shopping online, plus you don’t have the hassle of trying to collect your parcel or find out where the delivery driver left it!
To be able to gift someone this feel good factor is also an option. Town and City Gift Cards allow you to give someone the gift of exploring their local place. To eat out, shop, have a cocktail, treat themselves to some pampering or a new outfit.
There are now more than 30 live Mastercard gift cards programmes in all types of towns and cities across the UK including Edinburgh, Sheffield, Cambridge, Enniskillen, Elgin, Bath, East Lothian, Chichester, Exeter, Cardiff and Cheltenham.
These programmes stimulate additional economic activity and deliver measurable value for businesses. They can also be self-funding.
Colin Munro, Miconex CEO - will provide background to place-centred gift card programmes in the UK and a short overview of the programme
Helen Hames, Marketing & Commercial Manager for Cambridge BID - will provide an update from the Cambridge Gift Card programme
Question and Answers
BUSINESS & FINANCEPROFESSIONAL DEVELOPMENTSCIENCE & TECH
Anyone with the event link can attend
Please register for this Webinar to view the dial-in info.
Colin has been Managing Director of Miconex for the past 9 years, working with towns and cities across the UK on a wide range of projects designed to help business communities engage with local consumers. Over the past 4 years he has worked to...
Helen has been working for Cambridge BID since it was established in 2013 and before that she jointly managed the independent public / private sector partnership Love Cambridge. Helen started her city centre management career with Cambridge City...
Miconex work with towns & cities to implement Mastercard gift card programmes helping to lock in money for local businesses.
We have also developed Mi Rewards - a revolutionary, place-centred loyalty programme that automatically rewards customers for spending money at local businesses.