Colin Munro

Managing Director, Miconex

Colin has been Managing Director of Miconex for the past 9 years, working with towns and cities across the UK on a wide range of projects designed to help business communities engage with local consumers. Over the past 4 years he has worked to develop with Mastercard prepay programmes, developing town and city gift cards as a new product for place managers and successfully delivering programmes with 30+ UK towns/cities. There have now been over £1 million of cards sold across the live programmes. Colin has also led the development of ‘Mi ‘Rewards, the UK’s first card-linked Smart City loyalty programme. “Towns and cities can learn a lot from succesful pure-play online retailers, we need to become obsessed about data, understanding our customers and personalisation.”