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MASS Analytics
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  • 5 Things you Should Know Before In-housing MMM
    Wednesday, April 12, 2023 · 5:00 PM BST
    Marketing Mix Modeling has become one of the pillars of the Marketing Measurement industry especially if we consider the current environment that is characterized by a proliferating and complex media landscape and strict privacy regulations. Wheth...
  • A Dive Into the Secrets of Marketing Budget Optimization in MMM
    Wednesday, June 15, 2022 · 12:00 PM EDT
    Optimization is the MMM component that provides the business with the needed insights to enhance their performance and improve the course of their brand.

    Optimization falls at the last part of the MMM workflow chart (the Deployment phase) and is...
  • In a Cookieless World, Can MMM be the Future of Measurement?
    Wednesday, May 25, 2022 · 12:00 PM EDT
    Following the rapid rise of privacy regulations and the impending extinction of third-party cookies, Marketing Mix Models have been evolving at a faster pace to answer the industry’s demands. Highly granular models are one of the manifestations of...
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