5 Things you Should Know Before In-housing MMM

Marketing Mix Modeling has become one of the pillars of the Marketing Measurement industry especially if we consider the current environment that is characterized by a proliferating and complex media landscape and strict privacy regulations. Whether the business is in-housing or outsourcing MMM, it can only be described as a strategic move for any business regardless of its size. In this webinar, we focus on the investment of in-housing and the benefits that a business could reap if they lay the appropriate foundation for in-housing MMM.