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Should financial wellbeing strategies have a female focus? And if so, how? Join HR magazine’s Lunchtime Debate, to delve into this topic with our panel of experts.

If your financial wellbeing strategy isn’t tailored to support the women in your workforce, maybe it should be. New research findings from Lifetime, a financial wellbeing service provider, suggest that women are most negatively impacted by poor financial wellbeing.

During our live discussion, at 12.30pm on Wednesday 10 September 2025, we’ll ask our panel:
• What good financial wellbeing strategies look like, and the costs of getting it wrong;
• Whether financial wellbeing strategies can be tailored to address specific sectors of the workforce;
• How to balance competing wellbeing priorities, and more.

If you tune in live, you can pose your own questions to our panel.

Presenters
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Keerti Baker
marketing director, Lifetime
Keerti Baker leads the marketing function at Lifetime, a financial management and financial wellbeing firm with a 23-year history. She has nearly 25 years of experience in marketing, from creating brand strategy and digital campaigns to content, communications, stakeholder relations and commercial performance. Baker has built and transformed brands across health, financial, technology, and mission-driven sectors. A published writer, speaker, and campaign leader, Baker is passionate about inclusive leadership, ethical business, and the role of financial wellbeing in building resilient lives and workplaces.
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Joy Waugh
principal consultant, Zest
Joy Waugh brings more than 20 years’ experience in employee benefits to our panel. She has worked with a range of companies to explore and expand their benefits provision for employees. Waugh has a passion for helping employers and employees understand, value and use their benefits, and to invest in physical, mental and financial wellbeing, now and the future.
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Charissa King
editor HR Magazine
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