About
If your financial wellbeing strategy isn’t tailored to support the women in your workforce, maybe it should be. New research findings from Lifetime, a financial wellbeing service provider, suggest that women are most negatively impacted by poor financial wellbeing.

Lifetime’s survey insights, exclusively shared with HR magazine, reveal that women are three times more likely to feel ashamed about finances than men; less than a third (29%) of women feel “in control” of their finances, compared to 51% of men; and women are almost twice as likely to report low confidence in making financial decisions. (The survey was conducted in July 2025.)

So, should financial wellbeing strategies have a female focus? And if so, how? Join HR magazine’s Lunchtime Debate, in partnership with Lifetime, to delve into this topic, and more.

Over 45 minutes, our panel of HR and business professionals will discuss:
• What good financial wellbeing strategies look like, and the costs of getting it wrong;
• Whether financial wellbeing strategies can be tailored to address specific sectors of the workforce;
• How to balance competing wellbeing priorities, and more.

When
Wednesday, September 10, 2025 · 12:30 p.m. London (GMT +1:00)
Presenters
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Keerti Baker
marketing director, Lifetime
Keerti Baker leads the marketing function at Lifetime, a financial management and financial wellbeing firm with a 23-year history. She has nearly 25 years of experience in marketing, from creating brand strategy and digital campaigns to content, communications, stakeholder relations and commercial performance. Baker has built and transformed brands across health, financial, technology, and mission-driven sectors. A published writer, speaker, and campaign leader, Baker is passionate about inclusive leadership, ethical business, and the role of financial wellbeing in building resilient lives and workplaces.
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Charissa King
editor HR Magazine
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