Keerti Baker
marketing director, Lifetime
Keerti Baker leads the marketing function at Lifetime, a financial management and financial wellbeing firm with a 23-year history. She has nearly 25 years of experience in marketing, from creating brand strategy and digital campaigns to content, communications, stakeholder relations and commercial performance. Baker has built and transformed brands across health, financial, technology, and mission-driven sectors. A published writer, speaker, and campaign leader, Baker is passionate about inclusive leadership, ethical business, and the role of financial wellbeing in building resilient lives and workplaces.