Demystified: Measuring Campaign Success

ABOUT THIS WEBINAR
Your tricky task? To demonstrate how a marketing investment drove actual visitation. What are your tools, how do they work, what do they capture, and importantly...what do they miss? Let's hear from the vendors who can shed light and answer the tough questions while explaining just how their products are evolving to tackle ever-changing privacy restrictions. 
ADDITIONAL INFO
  • Duration: 1 hour
  • Price: Free
  • Language: English
  • Who can attend? Anyone with the event link can attend
  • Dial-in available? (listen only): Not available.
FEATURED PRESENTERS
  • Webinar hosting presenter

    Gray Lawry

    Vice President, Strategy & Insights, Miles Partnership
    Gray Lawry combines creativity with technical knowledge to develop strategic marketing programs and measurement strategies for some of the world’s leading travel organizations. Gray has a proven track record of delivering business solutions...
    Full Profile
  • Webinar hosting presenter

    Ktimene Axetell

    VP, Insights
    Ktimene Axetell, VP of Insights, is a thought leader in the application of digital technologies for sustainability. With an international career spanning two decades, including roles at Sony and Napster and research with United Nations World...
    Full Profile
  • Webinar hosting presenter

    Frank Vertolli

    Co-Founder and Managing Partner, Net Conversion
    Frank Vertolli is Co-Founder and Managing Partner of media and analytics agency, Net Conversion (netconversion.com). Founded in 2007, Net Conversion maintains deep, long-term relationships with a focused list of world-class brands, acting as an...
    Full Profile
  • Webinar hosting presenter

    David Chastain

    Vice President, Travel and Tourism, Epsilon
    David Chastain currently serves as the VP of Tourism at Epsilon. In his role, he helps destination marketing organizations prove value to all stakeholders by helping them adopt a philosophy of proactive accountability. He has extensive experience...
    Full Profile
  • Webinar hosting presenter

    Piyush Shrivastava

    VP, Product Management, ADARA
    Piyush Shrivastava is VP, Product Management at ADARA and has over 15 years of experience in Predictive Analytics and AI. At ADARA, Piyush has been working closely with Tourism customers to define the key measurement KPIs to assess the marketing...
    Full Profile
  • Webinar hosting presenter

    Ethan Melnick

    Manager, Global Data Products, Visa
    Full Profile
  • Webinar hosting presenter

    Jayson Ayers

    SVP, Mobile Partnerships, UberMedia
    Jayson Ayers has over 25 years of experience in digital advertising with 13 years specifically working with mobile location data to optimize digital media. He is currently the SVP of Mobile for UberMedia where he has worked since it’s founding in...
    Full Profile
HOSTED BY
ATTENDED (99)
Powered by BigMarker