Piyush Shrivastava is VP, Product Management at ADARA and has over 15 years of experience in Predictive Analytics and AI. At ADARA, Piyush has been working closely with Tourism customers to define the key measurement KPIs to assess the marketing effectiveness. Piyush started his career as a data scientist and has provided AI driven mission critical solutions on a variety of use cases such as Retail, E-Comm, Sales & Marketing.