Jayson Ayers has over 25 years of experience in digital advertising with 13 years specifically working with mobile location data to optimize digital media. He is currently the SVP of Mobile for UberMedia where he has worked since it’s founding in 2010 to help tourism boards, retailers, and brands build highly targeted audience segments and location visit measurement campaigns. UberMedia solutions ensure media buys are driving the ideal set of tourist and visitors to targeted cities and specific points of interest. Mr. Ayers was also Founder and Managing Partner of Boulder Interactive and part of the Worldprints.com founding team, which was among the world's top 100 most visited web sites when it was acquired by Excite@Home.