About
Go Beyond the ‘Why’ and Get the ‘How’ to Operationalize Buying Groups at Scale

Ready to ditch outdated lead models and finally make buying groups work? Join us for Crack the Code on Buying Groups: From Strategy to Execution, featuring ABX pro Stephanie McArthur, Demandbase.

Stephanie cuts through the fluff and gets straight to the how—showing you what it really takes to turn buying group strategy into action. No theory, just real-world tactics to break free from MQLs, align your teams, and drive pipeline that closes.

In this session, you'll learn:

  • The key components of a successful buying group strategy

  • How to shift from MQLs to engagement-based scoring across a group

  • How to map personas, content, and outreach to the group journey

  • Tools and tech that enable buying group orchestration across marketing and sales

This isn’t just another webinar. It’s your fast-track playbook to making buying groups real. Walk away with clear frameworks, proven tactics, and the confidence to execute.

Sponsored by:

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When
Wednesday, August 27, 2025 · 1:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
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Stephanie McArthur, Principle ABX Expert, Demandbase
Revenue Centric Demand-Gen Marketing Professional with 15+ years of experience inside mature and start-up technology companies. Accomplished in working with senior executives on strategic marketing planning and lead-lifecycle models within priority business units. Considered effective, innovative and reliable while being both collaborative and independent.
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Moderator: Kaylee Hultgren, Group Content Manager, Chief Marketer/PRNEWS
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