Go Beyond the ‘Why’ and Get the ‘How’ to Operationalize Buying Groups at Scale

Ready to ditch outdated lead models and finally make buying groups work? Join us for Crack the Code on Buying Groups: From Strategy to Execution, featuring ABX pro Stephanie McArthur, Demandbase.

Stephanie cuts through the fluff and gets straight to the how—showing you what it really takes to turn buying group strategy into action. No theory, just real-world tactics to break free from MQLs, align your teams, and drive pipeline that closes.

In this session, you'll learn:

• The key components of a successful buying group strategy


• How to shift from MQLs to engagement-based scoring across a group


• How to map personas, content, and outreach to the group journey


• Tools and tech that enable buying group orchestration across marketing and sales

This isn’t just another webinar. It’s your fast-track playbook to making buying groups real. Walk away with clear frameworks, proven tactics, and the confidence to execute.

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