About
Media quality has become a key requirement for Fortune 500 brands — yet the definitions, metrics, and methodologies behind it remain a moving target. With so much change, it begs the question: do marketers know exactly what they’re paying for?

As the leader in brand safety and suitability, Zefr will unpack the critical differences between media quality across the open web and social walled gardens, helping advertisers ensure that every verification dollar is delivering real value.

With AI and short-form video reshaping how audiences consume content, now is the ideal time for brands to evaluate whether their media quality stack is keeping pace with today’s viewing habits. From brand safety and suitability to viewability, we’ll unpack it all — and spotlight why the decision making frameworks originally built for the open web must evolve to meet the realities of AI-driven social platforms.
When
Tuesday, November 18, 2025 · 11:00 a.m. Eastern Time (US & Canada) (GMT -5:00)
Agenda
  • Understand why open web and walled garden viewability are fundamentally different
  • Learn practical ways to identify wasted impressions and reinvest in high-performing media
  • Build long-term trust through standards purpose-built for walled garden environments
Presenters
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Rob Greenberg
SVP, Head of Product, UX & PMO at Zefr
Rob Greenberg is an accomplished product leader with over a decade of experience driving innovation and growth across ad tech and data-driven platforms. He currently serves as SVP, Head of Product, UX & PMO at Zefr, where he leads strategic product development. Previously, Rob held senior product leadership roles at People.ai and Integral Ad Science. At IAS, he oversaw programmatic solutions that represented nearly half of the company’s revenue at the time. Earlier in his career, he built deep technical expertise as a Data Scientist at Datalogix and Oracle, where he helped pioneer their Identity Graphs. Rob lives in Denver and enjoys the Rocky Mountains with his wife and dog with a baby soon to come in February.
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Victoria McNally
Associate Editor at AdExchanger
Victoria has been an associate editor with AdExchanger since 2024. She covers the TV beat, from connected TV (CTV) to online video. She previously covered the agencies beat and AI applications in advertising. Her prior experience includes positions in entertainment journalism, comic book marketing, and market research.
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