About
Media quality has become a key part of fortune 500 brands requirements, but the metrics and methodology have been a moving target. With so much change, it begs the question: do marketers know exactly what they’re paying for? Zefr, the leader in brand suitability, will uncover the differences between media quality in the open web vs. media quality in social walled gardens, to make sure advertisers know that their verification fees are well spent.

AI and short form video are redefining internet consumption, and now marks the perfect time for brands to assess if their media quality stack is keeping up with audience consumption. Everything from brand safety, to brand suitability, to viewability is on the table, but the decision-making framework in the AI-driven social media must evolve past the origins of open-web driven media quality.

When
Tuesday, November 18, 2025 · 11:00 a.m. Eastern Time (US & Canada) (GMT -5:00)
Agenda
  • How open web and walled garden viewability are fundamentally different
  • Practical steps to quantify wasted impressions and reinvest in effective media
  • Building long-term trust in measurement with standards designed for walled gardens
Presenters
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Rob Greenberg
SVP, Head of Product, UX & PMO at Zefr
Rob Greenberg is an accomplished product leader with over a decade of experience driving innovation and growth across ad tech and data-driven platforms. He currently serves as SVP, Head of Product, UX & PMO at Zefr, where he leads strategic product development. Previously, Rob held senior product leadership roles at People.ai and Integral Ad Science. At IAS, he oversaw programmatic solutions that represented nearly half of the company’s revenue at the time. Earlier in his career, he built deep technical expertise as a Data Scientist at Datalogix and Oracle, where he helped pioneer their Identity Graphs. Rob lives in Denver and enjoys the Rocky Mountains with his wife and dog with a baby soon to come in February.
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Victoria McNally
Associate Editor at AdExchanger
Victoria has been an associate editor with AdExchanger since 2024. She covers the TV beat, from connected TV (CTV) to online video. She previously covered the agencies beat and AI applications in advertising. Her prior experience includes positions in entertainment journalism, comic book marketing, and market research.
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