Win the Battle for Market Share: Launching Risk-Free NPDs

Have NPD launches in the pipeline? Every brand knows that planning and developing NPDs is a challenge – only 20% of cases ends in success. How will the NPD perform once it hits the shelves – and will the current market dynamic be affected? The answer to these (and more) questions lies in behavioral in-context research!

Tune into this session to find out how behavioral methods help uncover:
• The actual NPD sales potential as well as its market share estimation.
• The impact on the competition and the sources of volume for the NPD.
• The category benefits and opportunities once the NPD is introduced on the shelf.