Crystal Ball Economics: Forecasting - The Science of Predictability

Only 15% of revenue leaders are satisfied with their forecast process, and yet everyday SaaS businesses are making critical decisions with zero to no confidence in their current and future growth.

Achieving accurate forecasting is pretty much Revenue 101 for Sales & Marketing leaders, CFOs & Founders. Getting this vital element wrong undermines Board trust, and indicates a fundamental failure of Predictability.

Very few leaders, despite claiming to be “data-driven”, are getting this right, so we have brought together three of the most sought-after names in SaaS revenue analytics to definitively reveal what best-in-class predictability actually looks like.