Motorcraft® Partnership—January 2026 Overview & Update

Join Mark Drennan and guest Spiro Morogiannis for a BGTV episode covering the Motorcraft Partnership—January 2026 Overview & Update. In this session, Mark walks through the current state of the partnership, including a recap of 2025 performance, communication strategies, program integration, and what’s ahead—highlighting the newest Motorcraft additions: two diesel products, brake fluid, and coolant. Spiro builds on the update with a practical, high-energy discussion focused on sales strategies and real-world opportunities, helping you understand how to position these products, and translate product knowledge into measurable growth. The episode also shares on-screen resources and support tools to reinforce how to use them in the field, ending with a live Q&A.

Equip yourself with the knowledge, tools, and strategies needed to fully capitalize on the Motorcraft partnership in 2026.