With depleted car sales affecting volumes of customers in franchise workshops, does ‘value’ OEM servicing really win new business – and do so cost effectively?

Franchise workshops are facing a perfect storm: declining car sales, shrinking budgets and higher staff costs. Worse, are consumers starting to believe that franchise servicing is too expensive, and that franchises are simply not interested in servicing their 4yr+ age old car?

OEMs and dealer groups are offering new value-led packages - but are they reaching the right customers for the right returns?

In this webinar, we’ll explore:
• Whether OEM servicing offers are truly attracting new business.
• Why visibility, not discounting, is the key to gaining conquest customers.
• How is AI impacting marketing & what are consumers actually looking for?
• What opportunities are there to stay competitive in a EV world?
• Are there benefits to offering retail mobile servicing and cosmetic / bodyshop retail work?