Your next breakthrough insight probably isn't waiting in another survey. It's already on social, where consumers reveal what they think, feel and do through videos, comments and conversations, creating the world's largest focus group in plain sight. The challenge isn't collecting more data. It's knowing how to uncover the insights hidden inside it.
In this session, brought to you by dig, you'll discover how to turn social video into a competitive research advantage by mapping customer journeys, uncovering unmet needs and emerging opportunities, mining comments for deeper consumer insight and identifying the communities shaping your category. You'll see how these insights can strengthen product innovation, marketing strategy and consumer research.
