The market research industry is facing a heightened challenge: how to ensure authentic, high-quality participants in online qualitative research under increasingly compressed timelines. With fraud and uncertainty on the rise and brands demanding to hear directly from real people, researchers need smarter, faster solutions to protect data integrity and keep projects moving.
In this session, itracks and Prodege share how their partnership is addressing these critical concerns. By combining itracks’ innovative new recruit management solution with Prodege’s owned and operated panel, the collaboration has created a streamlined process that screens out fraudulent participants, fills quotas efficiently and delivers engaged respondents who actually show up. Researchers are seeing higher-quality participants and faster recruitment, reducing field time and boosting confidence in their results.
Whether you’re struggling with participant reliability, fraud prevention or simply need your online qualitative projects to move faster, this session will provide actionable insights and proven strategies.
Attend this session if you want to:
• Learn new methods of screening that protect data quality while speeding up recruitment.
• Discover how to reduce the overall timeframe for online qualitative research without sacrificing rigor.
• Explore ways to increase project management efficiency while identifying and removing fraudulent participants.
