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About
Get ready to see innovation in action! Adrich will use groundbreaking case studies to show how its patented Smart Consumption Platform is helping Fortune 100 companies and top global brands leverage IoT-powered product insights to supercharge performance, track real-time usage and make smarter, data-driven decisions.
By attending this session, you’ll take away:
1. How consumption data helps brands improve product development and marketing.
2. Why sales is not the same as consumption.
3. The pitfalls of self-reported data.
4. Case studies and methodologies of real-world impact.
Featured Presenters
CEO and co-founder, Adrich
Adhithi Aji has a background in product management and R&D across various tech industries, where she helped commercialize cutting-edge technologies. Combining her passion for innovation with her experience bringing research to market, she founded Adrich, which has since become a market leader in connected product research. Through her patented technology, Adhithi pioneered new ways to capture in-the-moment product usage insights – helping global brands and researchers better understand real-world consumer behavior. She holds a master’s in innovation management from Carnegie Mellon and an MBA in supply chain management.
