About
In hospitality marketing, simply checking the box of “send an email” is no longer a strategy. Join us for our first session of the 2026 Hospitality Benchmark Report leadership series, where we sit down with our guest leader to dissect the North American email standards for 2026.

This isn’t just a high-level overview; it is a medical check-up for your email channel with tactical takeaways to improve your email efforts.

What you’ll learn:

-The power of hyper-personalized segmentation: Why targeting lists under 5000 leads to 10x higher conversion rates and how to replicate this success at your property.

-Mastering the safety net: How to leverage recurring campaigns, like Cart Abandonment, to achieve industry-leading 63% open rates.

-The upsell opportunity: Strategies to capture the average $95 in incremental revenue per booking during critical stages in the guest journey.
When
Wednesday, March 18, 2026 · 10:00 a.m. Pacific Time (US & Canada) (GMT -7:00)
Presenters
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Bailey Yeats
Marketing Manager, Revinate
Meet Bailey Yeats, hospitality marketer turned Revinate Marketing Manager. During her time as a Director of Marketing for a hotel chain in Canada, she became well-versed in Revinate’s Marketing and Guest Feedback products. This allows her to understand what it’s like to spend a day in your hospitality shoes. With a passion for marketing and creating positive guest experiences, Bailey will help you leverage Revinate’s products to drive revenue and make lasting connections with your guests.
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Christine Malfair
Fractional CMO, Malfair Marketing
Christine didn't come up through marketing. She came up through the front desk.

After years as a hotel GM - navigating staffing, guest, and owner pressures - she noticed a gap between what agencies sell and what operators actually need. She founded Malfair Marketing in 2010 to close it.

For over 15 years, she's worked with independent hotels as a fractional CMO, turning marketing into a revenue engine built for how hotels actually operate.
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