Christine Malfair
Fractional CMO, Malfair Marketing
Christine didn't come up through marketing. She came up through the front desk.
After years as a hotel GM - navigating staffing, guest, and owner pressures - she noticed a gap between what agencies sell and what operators actually need. She founded Malfair Marketing in 2010 to close it.
For over 15 years, she's worked with independent hotels as a fractional CMO, turning marketing into a revenue engine built for how hotels actually operate.