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From insight producers to insight activists: How to enhance our role as knowledge stewards
About
As AI accelerates the creation and distribution of information, insight professionals will play an increasingly critical role in managing, interpreting and applying knowledge effectively. To perform this role, researchers must shift their focus upstream and focus on accumulated knowledge, not just the next project.
In this session, James Wycherley will introduce the role of the knowledge steward and review four ways researchers can successfully perform this role.
Featured Presenters
CEO, IMA
James Wycherley is the author of "Transforming Insight" (2020) and "The Insight Leader’s Playbook" (2025) and his "Transforming Insight" podcast has been downloaded over 22,000 times. He was Barclays' first insight director before joining the Insight Management Academy in 2015 as CEO. He is an expert on insight team transformation, leadership, strategy, commercialization, positioning, influence and knowledge development. James has spent over 24 hours of his life presenting at Quirk’s events, in London, New York and Chicago, holding the global record, with 59 speaker sessions so far!
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