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About

In today's fast-paced insights landscape, data quality is no longer a checklist item – it's the core of every confident business decision. Join quantilope's Senior Solutions Consultants Gianna Saladino and Lindsey Guzman for an engaging session that goes beyond the fundamentals.

We'll uncover the direct link between embracing advanced methods and achieving data you can trust. Learn how to move from basic data collection to ensuring every insight is robust, reliable and ready for action.

This session will cover:
• The power of advanced methods: Learn the basics of why and how advanced methods provide stronger, more reliable insights.
• Advanced method quality deep dive: Get a deep dive into a variety of advanced methods such as conjoint, TURF, implicit, etc., to uncover how these methods reduce biases and increase the quality of your data.
• Trust in the age of AI: Explore key data quality measures, from international data standards to next-generation data cleaning tools that safeguard your research.

Ready to transform your data into a strategic asset? Join us to learn how to deliver the highest-quality insights with confidence.

Featured Presenters
Webinar hosting presenter
Senior Solutions Consultant, quantilope
Dr. Lindsey Guzman is a solutions consultant at quantilope. She has been in the research industry for over a decade as a freelance researcher and obtained her doctorate in sociology from the University of Central Florida. When she’s not poring over scholarly market research texts, Lindsey likes to spend time with her son and husband exploring the parks, museums and restaurants in Miami.
Webinar hosting presenter
Senior Solutions Consultant, quantilope
Gianna is a seasoned insights strategist with a proven track record of transforming research into business impact across diverse industries, including CPG, media and telecommunications. Prior to joining quantilope, she worked at Ipsos where she focused on both quantitative and qualitative advanced methods to uncover the actionable insights that drive brand success. Gianna is a key leader in developing innovative brand-tracking solutions at quantilope, proactively bringing strategic value to her client relationships, exceeding mere data delivery to guide long-term success.