Webinar: The Midterms: How Communicators Should Prepare and Respond by Chief Marketer Network

The Midterms: How Communicators Should Prepare and Respond

About

With the midterm elections weeks away, business communicators are in a quandary. Once again, the debate over whether or not companies should take a stand, potentially alienating a percentage of their customer base, is top of mind.

Many companies and their communicators are concerned about how some lawmakers and customers retaliate for certain recent political and social positions they’ve taken. Some companies that historically stayed out of the fray until recently seem particularly vulnerable.

As such, how should communicators counsel the C-Suite at this critical moment?

Join us as a bi-partisan panel offers solutions and analysis that will help communicators and the businesses they represent succeed during this critical moment.

What You’ll Learn:

What communicators and businesses should do to prepare ahead of the elections

How to respond if a politician calls out your company for a position you have, or have not, taken

How to manage various, and potentially competing, stakeholders’ expectations over whether to take a stand

How to determine whether to adjust your messaging in the event of a contested election

on-demand webinar

Presenters

Rodell Mollineau, Co-Founder/Partner, ROKK Solutions

Rodell Mollineau’s life in politics began when an offhand comment in his college newspaper column and goading from would-be opponents landed him in the race for student body president (he won). From there, his journey took him to Washington D.C., the Midwest, the deep south, Alaska and back.

Rodell served as communications director for senate majority leader Harry Reid, staff director of the Senate Democratic Policy and Communications Committee and president/co-founder of American Bridge 21st Century.

He advises the pro-Biden super PAC, Unite The Country.

Campaigns and Elections magazine named him “one of the nation’s top political influencers.”
Mollineau’s leadership touches every facet of ROKK, from working with clients to crystalize their messaging to ensuring the team is consistently developing innovative, winning strategies.
He has an unparalleled understanding of paid, earned, social and owned media, which he uses to maximize client campaigns.

Mollineau is a frequent source of insight for the beltway media and a strategic advisor whose number is on speed dial for political and business leaders nationwide.

Ron Bonjean, Co-Founder/Partner, ROKK Solutions

Inspired by a movie he saw at age 16, Ron Bonjean wanted to be a player in Washington political communication. He got his wish. He’s the only person to serve as lead spokesman for the Senate and House. In addition, he was a top strategic communication advisor for a presidential transition team, helping cabinet nominees get through the confirmation process.

Bonjean was the top communication strategist for SCOTUS nominee Neil Gorsuch and served two secretaries of commerce as head of public affairs.

His ability to deliver insightful political analysis has made him a frequent guest on national and international news programs. He’s spent the better part of a decade on Roll Call’s Fabulous Fifty list of Capitol Hill movers and shakers. Politico named him “one of the most popular communicators in Washington.”

Moreover, his track record in crisis communication makes him a sought-after partner for clients.
Ron is on the board of visitors for the University of Wisconsin Madison department of political science. He has served as a fellow at the Georgetown University McCourt School of Public Policy.

Adam Bauer, Director, Issues And Policy Communications Hewlett Packard Enterprise

Adam Bauer is director of issues, policy and ESG Communications at Hewlett Packard Enterprise. In this role, he oversees media relations for a number of corporate functions, is the lead communicator for crisis and issues management and leads communication around HPE’s ESG and corporate citizenship initiatives.

During his nearly four years at HPE, Adam has worked on numerous reputation issues, ranging from the COVID-19 pandemic to hot-button social items to the war in Ukraine.

Before joining HPE, Adam worked in corporate communication in the health care and financial services industries, and spent his pre-corporate life in state and local political campaigns.

Adam holds a B.A. from The George Washington University. He resides in Minneapolis with his dachshund, Teddy.

Christine Dwyer, Senior Director, Communication and Public Relations Ferguson Enterprises

Christine Dwyer is senior director, communication and public relations, at Ferguson Enterprises, a $27 billion, publicly traded company that is the largest U.S distributor of plumbing supplies, PVF, waterworks and fire and fabrication products. It is also a major distributor of HVAC equipment and industrial products and services. Ferguson has 31,000 employees in 1,600 locations nationwide.

Dwyer has more than 20 years of experience (corporate and agency) in communication and PR. She manages a team of communication business partners and PR pros that provides internal and external communication strategy for mergers and acquisitions, workforce issues, technology implementations, health and safety and financial earnings.

In addition to crafting Ferguson’s corporate narrative, Dwyer and her team handle marketing and rebranding campaigns, HR and employee engagement and sustainability and CSR campaigns

Moderator Seth Arenstein, Editor, PRNEWS and Crisis Insider

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